Liron Yanay

I admit it, I got into this business because of Mad Men. Sure, the hedonistic life style, premium liquor and cool catch phrases were what caught my eye at the first place, but later on I discovered the spark©. The spark that lights up my eyes every time I tell someone about an idea I have, that is what makes me fall in love with this profession over and over again.
That, and Don Draper.